Archive for April, 2014
A dozen tips for graduates entering the real world
Posted by johnlamb1 in Business Communications, Business skills, Career advice, Personal development, Public Relations, Uncategorized on April 27, 2014
College graduation season is upon us, and for most, it’s time to turn in the textbooks and begin your career. I think back to those days — bright-eyed, ready to take on the world, and completely unaware of what waited around the corner. I wish there had been more real-world wisdom to draw from. Would have saved me many hard knocks.
In that vein, here are some thought for those just starting out, or anyone who looking for a few workplace tips.
Get out and meet people. Go to business or social events and introduce yourself. Connect with people on LinkedIn and other social media sites. More connections translate into more job leads, and also to more resources if you have questions or want advice.
Life isn’t fair, but that’s okay
Disappointment is part of life, and bad things happen for no reason: someone else lands your “perfect job,” your iPhone is stolen, or you miss lunch with a friend because you boss schedule a meeting at noon. Sure, that stinks, but what really matters is how you react. You can say, “Things happen,” and move on, or you can sulk and complain. I promise that if you do the former, you’ll be a much happier person in the long run.
Keep plugging — perseverance and patience pays off
My dream out of college was to be a sportscaster at one of the local stations. I learned of an opening that July, and spent much of the summer and fall helping out (without pay) and learning the ropes, until I finally got the nod from the news director — in December. I busted my butt for 6 months to show them what I could do, and to make sure they never considered anyone else.
Be ready when opportunity knocks
I’m a firm believer that if you prepare, the opportunity you seek will arise, whether it’s a job, a trip, or a date. In the example above, my foot in the door came when I ran into the station’s top news anchor in a parking lot. I introduced myself and asked for career advice. I had a degree from a great communication school, along with some solid experience, so she set up an interview for me with the Sports Director.
Be true to yourself
Look to work for organizations that share your values and personality. I spent 14 years at L.L. Bean, a company that prides itself on treating people — customers, employees, vendors, and its neighbor — with respect, honesty, and integrity. That was very important to me, and was one of the reasons I stayed there. The same barometer works with friends.
There’s an old saying that you learn more by listen than talking. Very true.
Look into the mirror
The person you’re most accountable to is you. Can you look at yourself in the mirror at the end of each day and be satisfied with your effort and actions?
Ask questions during job interviews
While a big part of an interview is promoting yourself as the best candidate, it’s also an opportunity to see if this is a good fit for you. Plus, hiring managers appreciate candidates who come prepared with questions.
Don’t oversell yourself
One of my graduate school professors told us were didn’t have enough experience for a two-page resume. And if you worked as a lifeguard, don’t put Crowd Control Officer on your resume. I know lifeguard work is tough, and I’ll give you points for that, but if you exaggerate, you’re onto the rejection pile.
A former boss of mine left a resume and cover letter from a potential intern on his desk. He’d circled all of the typos.
Do your homework
Check out a company before you meet with anyone. Look at its webpage, Facebook account, etc.
Everything works out
I’m a believer that things always work out in the end. So if you’re turned done for one job, be ready for the next one. You might find it’s an even better opportunity.
Being humble makes you a better communicator
Posted by johnlamb1 in Business Communications, Business skills, Communication theory, Employee Communications, Marketing, Personal development, Public Relations, Uncategorized, Writing on April 6, 2014
During a live shot on the news this week, a local reporter caught my attention when she used the word “I” three times in a sentence. Sure, it’s conversational and brings the reporter into the story, but at the same time, use of that pronoun takes away from the subject of the story.
Know your audience
Communicators often talk about identifying your audience. If you’re selling fishing flies, you want to target people who fish. Manufacturing a new soda? Aim for kids and teens.
That’s pretty basic stuff, but writing to your target audience is where many messages fall short.
My favorite example is the typical, annual benefits enrollment announcement that you see at many companies: “Benefit enrollment packets will be mailed to eligible employees beginning November 1.”
In this message, you’re talking at employees, not to them. Contrast the above example with, “Look for your benefits enrollment packets, coming in the mail in early November.”
The second version rises above the first because it 1) carries a friendly, more conversational tone; and 2) speaks to the reader, not from the company. It’s a subtle adjustment, but a very effective technique to improve your writing.
What’s the secret? Be humble, and put readers ahead of you and your organization. Think about what they want to read. It’s human nature to be proud of your accomplishments or your company, but remember that you’re writing for your readers, and the message should focus on them.
Company focused: XYZ Company, the nation’s leading developer of pain-relieving medications, announced a new, over-the-counter medication that extensive studies show significantly reduce pain caused by arthritis.”
Audience focused: Relief is on the way for arthritis sufferers, thanks to a new over-the-counter medication that studies show significantly reduces joint pain. The medication, Pain Away, was developed by researchers at XYZ Company, the nation’s leading …”
While the company was bumped from the first sentence to the second, your message is more likely to be read and remembered because it addresses an issues many readers have (arthritis pain). And that’s what matters.
Being humble does pay off.